Travel planner dohop.com adopts IndexTools to monitor site traffic
After consultation with Nordic eMarketing, flight comparison engine Dohop has started using the web analytics solution IndexTools to track its site traffic. Dohop.com, an award-winning travel website that allows users to search and compare cheap flights, has become the latest client of Nordic eMarketing to take up IndexTools for its web analytics solution.
IndexTools uses a sophisticated, browser-based tracking system which identifies and tracks visitors through websites. As more and more marketing funding is spent online, it is becoming increasingly necessary for companies to know exactly who is visiting their websites and for how long.
Based in Reykjavik, Iceland, dohop develops software solutions and marketing services for the travel industry as well as running one of the world?s leading flight planning websites at dohop.com. Their website has been recommended by travel editors of major media including CNN.com, Times Online and holds the Travel Mole Web Awards 2006 for best travel technology.
For further details on dohop and its travel industry software services, visit www.dohop.com.