Reykjavik to host conference on digital marketing and the future of the music industry
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24. september 2007

Reykjavik to host conference on digital marketing and the future of the music industry

Icelandic Music Export has partnered up with Nordic eMarketing and the Trade Council of Iceland to host an international conference on new marketing initiatives and the future of music on the internet. The conference will take place in Reykjavik on Wednesday 17 October 2007.

With just 2% of music consumers paying for downloads, the challenge for the music industry has been to find ways to adapt and survive in the new world of the internet and 3G Technology.
 
The 'Who is in Control?' international conference will present a ground-breaking new business model which Iceland could be a test bed for, as well as the latest developments in digital marketing, new technological opportunities and funding in the digital world.

A number of leading speakers from around the world will be attending the conference to be held on Wednesday 17 October 2007. These include representatives from major record labels, music magazines and websites, leading brands and chains as well as marketing experts and lawyers.

Media futurist, Gerd Leonhard (http://gerdleonhard.typepad.com), will be the main speaker at the conference and joining him will be Alison Wenham CEO of AIM, Ralph Simon CEO of Music Entertainment Forum, Federico Bolza Head of Digital Strategy for Sony-BMG, Paul Hitchman at playlouder.com and Tina El-Hagen Venture Business Manager at Guardian New Media Ventures.

Iain Forsyth, Head of Digital Media at Mute Records, will discuss his campaigns for Nick Cave's new Grinderman project and the Moby 'Hotel'. Jane Pollard, Head of Creative Strategy at Beggars Banquet, will talk about the Thom Yorke campaign as well as discussing different approaches to emerging new artists.

For further details, visit the Icelandic Music Export website at: www.icelandicmusic.is

 

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