Promoting Your Brand Online
Basically, this is a numbers no-brainer. The Pew Research Center has found that the number of people who use the Internet as their primary source of information is at 30 percent and rising. 70 percent of Americans and 52 percent of Europeans are now online, with some areas of Europe seeing a 600 percent growth in Internet use in the last five years. Google just found that Britons now spend more time surfing the net than watching television! World usage now tops 1 billion. From a marketing standpoint, ignoring the power of this growing medium is a bit like ignoring television in the 50's.
At the same time, this vast usage has created a glut of web sites that make finding useful information (or gaining visibility for your site) harder and harder. To continue the television analogy, the Internet is like having a set with 80 million channels (and nothing on). Common search engines attempt to group all of this mess into some kind of system of useful categories, like sports or entertainment. But as you can imagine, there is still a lot of room for really good sites to fall through the cracks.
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