Once upon a page rank
Most professionals in (internet) marketing have a tendency to assume that the biggest corporations must be using the best technique... Not always true!
Isn't bigger better? Whether they confess it or not... Most professionals in my field are in one way or another chasing the big numbers when it's about the elusive Page Rank. I won't join the PR debate... At Nordic eMarketing we regard it as an indicator at best but we like big numbers as well as the next guy.
We have high ambitions for our clients and when formulating a strategy for one of them last December I jotted down the PR numbers of the top 11 from the 2006 Fortune Global 500 list. Two months later I noted that the 3rd largest company in the known Universe seemed to have fallen from grace... from PR8 to a measly 6.
Knowing that Shell has run into troubles of this kind before: http://www.threadwatch.org/node/1334 and me being a good natured guy, I promptly sent their webmaster an e-mail, highlighting their predicament and offering to take the matter into our capable hands. The problem was not of a complicated nature really.
When I received a polite out-of-office reply offering a telephone number should my enquiry be urgent, I decided that my civic duty had been fulfilled and turned my attention to my paying customers. I did my PR comparison again last week and was happy to note that Shell had amended this little matter, no doubt due to my diligence on their behalf. It was my pleasure ;)
Daimler Chrysler however gets my reprimand this week! 'Ello-'ello-'ello! What have we been up to? I haven't investigated the matter at any depth yet but believe you me, you need a little help my friends. We are at the SMX Search Marketing Expo in Stockholm this week. If you're there, find us. If you aren't, send us an e-mail and we'll be glad to look into the matter as soon as we return to busy Iceland.
Olafur Kr. Olafsson
Senior Internet Marketing Consultant