Nordic eMarketing in the Faroe Islands
Our Olafur Kr. Olafsson and Ellert Runarsson were invited to attend the impressive FlyFaroe 2007 Travel convention, hosted by Atlantic Airways in Torshavn last weekend. Speaking at the opening of the event, Olafur discussed the vital role that Internet marketing should play in opening up the Faroe Islands as a tourist destination. "The Faroese travel industry needs to start thinking of the Internet as an integral part of their marketing strategies," he said. "They are sitting on a gold mine and it's time they showed the world what they have to offer". "At the moment, a wealth of information is out there in the middle of nowhere, but it should be in the middle of everywhere" he said, quoting the speech given by Elin Heinesen of the Faroese Tourist Board.
Buyers for around 40 travel companies came to the two-day event from Scandinavia, Britain, Europe, the US and Japan. Along with Olafur, prominent members of the Faroese travel industry addressed the guests and an afternoon workshop gave attendees the opportunity to meet with Faroese exhibitors. Guests attended an elegant and entertaining gala dinner on the Saturday evening and on Sunday they were treated to a sightseeing trip around the island of Vagar to see the Faroese countryside for themselves. Attendees afterwards praised the event's organisers for making it such a smooth-running, enjoyable and successful convention.
Here you can find further information on tourism in the Faroe Islands.