Nordic eMarketing adding cutting-edge eye tracking technology to web analysis
Nordic eMarketing is very excited to announce the arrival of a Tobii 1750 eye tracking device to our home office. The unit represents a true revolution in advertising and web site design analysis.
Produced by Tobii Technology of Sweden, the 17-inch screen uses incredible technology to follow eye movements as images are viewed. The information then creates maps of these movements and shows "hot spots," or places where attention is focused for a given image. The result is an unprecedented look into the mind of the consumer, and can quickly reveal the degree of a design's effectiveness. It is truly radical, and darn fun to use!
Several clients have taken advantage of the new device, with great results. In a matter of moments, the machine can be calibrated and any desired image loaded for analysis. The viewer sits comfortably and simply views the images on the screen. When the viewing is done, there are several options for displaying the information including a real-time replay of focus points and the hot spot map, which looks much like heat-detecting imagery with glowing red, yellow, and green areas.
When paired with Nordic eMarketing's other analytic and consultancy services, the Tobii device helps give a very complete picture of the success of a company's online efforts. Check out the eye tracking technology at www.tobi.com. In addition, www.nordicemarketing.com offers more information on holistic marketing, search engine optimization and marketing (SEO/SEM), and consultation services.