Kristjan to speak at sell-out SMX Advanced in Seattle
Director of Nordic eMarketing Kristjan Mar Hauksson has been invited to speak at the International Search Engine Optimisation seminar for the SMX Advanced search marketing expo in Seattle on 3rd and 4th June.
SMX Advanced offers a large selection of lectures, seminars and networking events for web marketing professionals who want to keep ahead in the rapidly changing world of search marketing.
Just as last year's event proved a sell-out, all Access and Networking Passes have now been sold and attendees are only able to attend through Developer Day and Expo Only passes.
Kristjan will address guests on how North American businesses can maximise their international sales by achieving better search results through non-US search engines. The one hour and fifteen minute gathering will outline some simple and attainable measures to help companies cater to international users.
Using the right language and dialect for each location is one area Kristjan will touch on - being sure to use Brazilian Portuguese in Brazil for example. Another topic of discussion will be accurate geographical profiling, such as putting as much emphasis on the differences between Sweden and Norway as Swedes and Norwegians do.
Keynote speeches this year come from Microsoft's Kevin Johnson and Google's Matt Cutts.
The International Search Engine Optimisation seminar will take place at 10.45am on Wednesday June 4th.