Global SEM: turn right at Reykjavik? How to reach Europe's biggest markets
Kristjan Mar Hauksson from Nordic eMarketing will be offering his expert knowledge on search behavior in Europe during the Global SEM: Turn Right at Reykjavik - How to Reach Europe's Biggest Markets session on day 2 at the SES in San Francisco. With him will be Beyond Ink's Anne Kennedy.
Aiming for Europe? It's not as easy as you might think. Though allied under the EU, European countries are each unique, with diverse cultures, languages, and searcher behavior. Google owns nearly all the search market share across Western Europe, which simplifies search marketing platform issues. However, helping Google bot understand just which market you are after is more complex, especially when languages cross borders, as do German and French.
This session will guide you through the key issues, with case studies to illustrate how successful global companies have tackled them.
Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers since it began in 1999. Over the years, SES has guided search marketers of all skill levels through the fast changing and complex world of search - the single fastest growing marketing sector.
The event is to be held this year at the Moscone West Centre, 4th St & Howard St, San Francisco, CA.
For further information regarding the SES San Francisco 2012 event visit http://sesconference.com/sanfrancisco/.