Actavis and Nordic eMarketing take it to the next level
Actavis and Nordic eMarketing recently signed an aggreement that includes the implementation of the IndexTools web analytics tracking system for all twenty Actavis websites. Additional goals include website optimization to streamline search engine visibility in order to maximize their market presence and global audience reach. This effort will further establish Actavis as one of the world's leading players in the development, manufacture, and sale of first-class generic pharmaceuticals. Actavis' headquarters are in Iceland but the group has approximately 11,000 employees operating in about 40 countries around the globe.