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13. June 2007

Video ads work wonders according to latest Internet Marketing research

Online video ads are boosting sales, according to a report carried out by the Online Publishers Association (OPA) in partnership with OTX, a consumer research and consulting firm. The research showed that over half of viewers who had seen an online video advert had taken some sort of action. Almost a third had checked out the company website while 28% had looked for more information. 15% had gone into a store to check out the product and 12% had actually made a purchase. Online video ads h... more

26. April 2007

Nordic eMarketing in the Faroe Islands

Our Olafur Kr. Olafsson and Ellert Runarsson were invited to attend the impressive FlyFaroe 2007 Travel convention, hosted by Atlantic Airways in Torshavn last weekend. Speaking at the opening of the event, Olafur discussed the vital role that Internet marketing should play in opening up the Faroe Islands as a tourist destination. "The Faroese travel industry needs to start thinking of the Internet as an integral part of their marketing strategies," he said. "They are sitting on a gold mine and ... more

16. March 2007

Nordic eMarketing has a new member of staff

Nordic eMarketing has a new staff member, Chris Bolwig. Chris holds a BA degree in Modern European Studies from University College London and brings with him a sound knowledge of the English language. Chris is what you might call a multi-linguist, being that he speaks and understands Icelandic very well, is fluent in Danish, has a good knowledge of Spanish and German and has studied Scandinavian translation. He will be working as our content editor - writing ePR releases and making sure that all... more

21. February 2007

UK's Home and Garden Gifts gets a technical review from NeM

Online retailer Home and Garden Gifts will partner with Nordic eMarketing for a technical review of their web site. The retailer's site,, offers over 4,000 unique objects, including electronics and gifts. Home and Garden Gifts was launched in 2005 as a response to the founding couple's frustration with fighting crowds in retail stores, only to find dull products.   They are committed to filling a niche in the market by offering a wide array of interesting options ... more

9. February 2007

Nordic eMarketing adding cutting-edge eye tracking technology to web analysis

Nordic eMarketing is very excited to announce the arrival of a Tobii 1750 eye tracking device to our home office. The unit represents a true revolution in advertising and web site design analysis. Produced by Tobii Technology of Sweden, the 17-inch screen uses incredible technology to follow eye movements as images are viewed. The information then creates maps of these movements and shows "hot spots," or places where attention is focused for a given image. The result is an unprecedented look ... more

6. February 2007

Nordic eMarketing announces partnership with responsible surfing

Nordic eMarketing is proud to announce a partnership with Responsible Surfing, an exciting new Internet safety and parental control program. Responsible Surfing offers state-of-the-art Internet controls with a whole-family approach to making time spent online secure and productive. With abilities to block individual sites and keywords, limit time spent on the computer, control online gaming, avoid Internet addiction, and its easy user interface, the Responsible Surfing software is tops in the... more

5. February 2007

China is the new internet powerhouse

The China Internet Network Information Center (CNNIC) recently found that at the end of 2006, the number of Internet users in China had reached an estimated 137 million. This puts them second only to the United States in number of people online, and represents a penetration rate of 10.5% (compared to roughly 70% in the US). While the user numbers are impressive, the truly remarkable statistics are the rates at which usage has grown in China. In the last year alone, the number of Internet user... more

3. February 2007

December, search share sankings in the US

Top search providers, ranked by total searches. Searches represent the total number of queries conducted at the provider. more