Global Search Engine Marketing - Kristján Már Hauksson and Anne F. Kennedy
Published in 2012 by Que Biz-Tech, the book is co-written by Kristján Már and Anne Kennedy. The book is a recommended read by SEMPO (Search Engine Marketing Professionals Organization) and takes on a subject that all international companies have to deal with: language, culture and localisation.
You can read the reviews here.
Order the book here.
Kristján Mar and Anne Kennedy are in the final stages finishing their second book on Global Marketing. This time, the focus is on Global Social Media Marketing and the dynamic world that social media brings to those who wish to market themselves in an ever-shrinking international environment. The book has the same core purpose as the previous one, which is to help marketers enter new markets without making the fundamental mistakes of not understanding at least basic scenarios of their targeted market.
Markaðssetning á netinu - Kristján Már Hauksson and Guðmundur Arnar Guðmundsson
Markasðssetning á Netinu is the first and only book to date in Iceland about internet marketing. The book was co-written by Kristján & Guðmundur Arnar Guðmundsson. It is only available in Icelandic and has been used since 2009 as teaching material in Iceland’s most successful internet marketing seminar.