Google's Matt Cutts talks about search engine optimization traps
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3. febrúar 2007

Google's Matt Cutts talks about search engine optimization traps

What are the infamous "Google search engine optimization traps" that Matt Cutts (The Google Guy) talked about at PubCon in Las Vegas last year?

  1. Duplicate content can create problems
    Overlapping content and overlapping pages on different URLs can provide a proplem in the way Google sees your sites, and can even cancel out pages so that none of them (or the wrong site/page) gets ranked.
  2. Very big sitemaps can cause problems
    They are just to big to read. Try spliting the sitemap into smaller pages.
  3. Use the correct letter case in sitemap files
    Having everything in H1 and with large CAPS is not the way to go.
  4. You should focus on quality back links
    Numbers verusus quality... few, bad, better than none, and so on. The best way here is to take it slowly and use patience as your SEM tool number one.
  5. Avoid session ID's if possible
    Matt Cutts indicated that it makes sense not to use URLs with session IDs. Long URLs with many variables can cause problems with search engine spiders. This is also mentioned in the Google guidelines:
    "If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a [simple] text browser, then search engine spiders may have trouble crawling your site."
  6. Having too many web sites and private WHOIS might hurt your rankings

At PubCon, Matt indicated that it might hurt your rankings if you have too many sites and if you use these web sites just to display PPC ads.

"Having lots of sites isn't automatically bad, and having PPC sites isn't automatically bad, and having whois privacy turned on isn't automatically bad, but once you get several of these factors all together, you're often talking about a very different type of webmaster than the fellow who just has a single site or so."


Remember if you try to cheat Google, then it's likely that one of Google's filters will apply to your web site sooner or later.


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